Cheeky Wipes
Transforming Their TikTok
Game
We’re currently working with Cheeky Wipes, a super-cool brand that’s making waves in the reusable baby and period product scene. With sustainability at the heart of everything they do, Cheeky Wipes recognised that TikTok is the place to connect with eco-conscious Gen Z and millennial audiences. They reached out to us for help with creator ID, influencer management, TikTok ads, and shop management consultancy. Our mission? To make Cheeky Wipes a standout name on TikTok and drive major brand growth through savvy, targeted strategies.
Objectives
Crank Up TikTok Presence: Boost visibility and engagement using strategic ad campaigns and killer creator content.
Build That Brand Cred: Team up with influencers who totally get the eco-friendly vibe and can help spread the word, keeping it real and relatable.
Optimise the TikTok Shop: Consult on how to make their TikTok Shop work — faster sales, smooth operations, and a seamless experience all around.
Creator ID & Influencer Management:
We’re scouting the perfect content creators and influencers who live and breathe Cheeky Wipes’ sustainable ethos. Our team handles everything from outreach and contract negotiations to making sure the content hits all the right notes. We’re all about forming genuine, long-term partnerships, focusing on commission-based models and product gifting to keep it efficient but super impactful.
TikTok Ad Campaigns:
Our ads game is strong. We’re running Spark Ads to boost authentic user-generated content, created by the influencers we’ve teamed up with. Targeting the right audience — eco-conscious parents and sustainability advocates — with creative and relatable content is our top priority. We’re testing, tweaking, and optimising constantly to make sure the ads perform like rockstars.
Shop Management Consultancy:
TikTok Shop isn’t a simple beast, but we’ve got it covered. We’re consulting with Cheeky Wipes to optimise their listings, keep their shop health in check, and leverage every promotional tool TikTok has to offer. Our advice and hands-on approach are all about making their shop slick and conversion-ready, without causing their in-house team extra stress.
In Progress
We’re already seeing some exciting movement. Sales are on the rise, and the Cheeky Wipes TikTok presence is growing stronger by the day. Our creator content is resonating, and the ad strategy is keeping things fresh and engaging. While it’s still early days, Cheeky Wipes’ TikTok Shop is getting more efficient, and their in-house team now has more time to focus on their strengths. This partnership is shaping up to be a game-changer, and we’re only just getting started!
