Hard Lines Coffee
Brewing Up Success
on TikTok
We’re currently in the zone with Hard Lines Coffee, a bold and independent coffee brand known for their killer brews and fun, unfiltered personality. Realising that TikTok is the perfect place to connect with caffeine-loving Gen Z and millennial audiences, they tapped us for help with setting up their TikTok Shop and running strategic ad campaigns. Our goal? To boost Hard Lines’ presence on TikTok and turn their coffee into everyone’s favourite new obsession.
Objectives
We’re hard at work on these key objectives:
Launch & Maximise TikTok Shop: Get their TikTok Shop fully set up, optimised, and ready to convert followers into regular coffee customers.
Drive Sales Through Ads: Create and manage ads that don’t just get views but get people clicking “buy now.”
Expand Reach & Brand Awareness: Use TikTok’s unique vibe to show off Hard Lines’ fun personality, attracting new audiences while keeping their existing fans hyped.
TikTok Shop Setup & Management:
We’re taking the lead on getting Hard Lines’ TikTok Shop up and running smoothly. From optimising product listings and descriptions to making sure the shop’s back-end is efficient, our aim is to create a seamless shopping experience. We’re also advising on sales strategies and using TikTok’s promotional features to maximise reach and conversions.
TikTok Ad Campaigns:
Our ads strategy is all about tapping into TikTok trends and creating scroll-stopping content. We’re running Spark Ads that highlight Hard Lines’ unique coffee offerings and playful brand voice, targeting coffee enthusiasts and young professionals who appreciate a good brew. We’re constantly testing and refining ad creatives and audiences to keep performance high and costs low.
In Progress
We’re already brewing up some promising results. The TikTok Shop is starting to drive more direct sales, and our ad campaigns are generating buzz, bringing Hard Lines to the attention of coffee lovers across the platform. Engagement is climbing, and our creative approach is helping the brand carve out a unique space on TikTok. By taking the shop setup and ad management off their plate, Hard Lines can focus on what they do best: creating amazing coffee. We’re stoked to keep pushing forward and take Hard Lines Coffee to the next level on TikTok!
