Blogs
Unleashing the Power
of TikTok for Your Brand
What ROAS should you expect on TikTok? The honest guide for founders who prefer profit to promises
Every prospect call I get asks for a number. I simply do not give one. Forecast ROAS without context is guesswork. It is not fair on you or us. What we can share is what we have seen so far within our limits, why results vary, and how to set up a plan that fits […]
The Grammys of Entrepreneurship: Break-Out Social Wins at the 2025 Great British Entrepreneur Awards 🎉
We’ve got huge news to share. Break-Out Social has officially WON at the 2025 Allica Bank Great British Entrepreneur Awards, taking home the trophy in the Early Stage Stand Out category. This isn’t just a win. This is a statement. A milestone moment that shows exactly what we’re building and where we’re headed. A Win […]
Is TikTok Shop Worth It for Beauty and Personal Care Brands in 2026?
Beauty and personal care have always been closely linked with culture and community. In 2026, they also stand as the most dominant category on TikTok Shop. No other industry converts attention into sales with the same speed or consistency. Multiple reports confirm that TikTok Shop generated approximately US$33.2 billion in global GMV in 2024[1], with […]
Is TikTok Shop Worth It for Eyewear Brands in 2026?
Eyewear has quietly become one of the most culturally expressive retail categories online. In 2026, it also represents a fast-emerging opportunity on TikTok Shop. While beauty and hair categories have dominated the platform from the beginning, eyewear is now benefiting from a shift in user behaviour, where aesthetic identity, personal style and functional upgrades are […]
Is TikTok Shop Worth It for Hair Accessories, Extensions and Wigs in 2026?
Hair accessories, extensions and wigs have grown into major identity and styling categories. In 2026, they also represent one of the most dynamic segments on TikTok Shop. The platform has created an environment where styling inspiration spreads instantly and visual transformation drives immediate purchase intent. This makes TikTok a natural home for hair-focused brands. TikTok […]
Is TikTok Shop Worth It for Pet Supply Brands in 2026?
Pet supplies have become one of the most emotionally driven and community-centred retail categories online. In 2026, they are emerging as a strong contender on TikTok Shop, where pet owners now treat the platform as both an entertainment feed and a product discovery engine. The global pet care market surpassed US$320 billion in 2024[1], with […]
Is TikTok Shop Worth It for Sexual Wellness Brands in 2026?
Sexual wellness has shifted from a taboo category into a mainstream health and lifestyle conversation. Trajectory shows 2026 shows it as becoming one of the fastest growing segments in digital commerce. The global sexual wellness market surpassed US$45 billion in 2024[1], driven by increased consumer openness, education and the rise of women-led, inclusive wellness brands. […]
What’s Trending on TikTok? A 2025 Guide for Brands Who Want to Move Fast
TikTok isn’t just for teens dancing in their bedrooms anymore. The platform has evolved into a global discovery engine, influencing buying habits, aesthetics, slang, and social movements across all age groups. What’s trending on TikTok today is often what people are Googling, talking about, and shopping for tomorrow. In 2025, the nature of trends has […]
What Are the Best Tools to Scale TikTok Shop With?
We’re not here to gatekeep. At Break-Out, we believe that the more success brands have on TikTok Shop, the better the ecosystem becomes for everyone, creators, agencies, and competitors alike. So in this post, we’re sharing our actual tech stack, warts and all. These are the tools we use to scale TikTok Shop brands, including […]
I Need Help Getting My TikTok Shop Approved – Here’s What Might Be Stopping You
Running into issues getting your TikTok Shop approved? You’re not alone. Whether you’re a start-up brand or an established D2C business, TikTok’s approval process can feel vague, frustrating, and inconsistent. And to make matters worse, TikTok doesn’t always tell you what went wrong. In this post, we’ll break down the most common roadblocks to TikTok […]