Breakout Social

How Do I Launch My Brand on TikTok Shop? (Step by Step for 2025)

If you’re a D2C brand already doing solid revenue (£30k/month or more), launching on TikTok Shop might be your next major growth move.

While TikTok Shop is exploding, it’s still relatively new. The rules, tools, and workflows change fast. The learning curve can be steep and costly for brands going it alone. In this guide, we’ll walk through what it takes to launch your brand on TikTok Shop and when it makes sense to shortcut the process by hiring an agency.

What Is TikTok Shop and Why Should D2C Brands Care?

TikTok Shop is TikTok’s in-platform e-commerce solution. It allows you to tag products in videos, run livestream sales, work with creators on commission, and boost content via Spark Ads. Everything happens in-app, which means less friction and more conversions.

Why it matters:

• Gen Z and Millennial consumers are buying inside TikTok

• Discovery, trust-building, and checkout happen in a single swipe

• TikTok is pushing Shop adoption with algorithmic boosts and discounts

• Barriers to entry are still low but that won’t last long

Why Many D2C Brands Work With an Agency Instead

If your team is already running Shopify, Meta, or Amazon campaigns, adding TikTok Shop can feel like starting from scratch. It’s not just about uploading products. It’s creator outreach, compliance, paid media, affiliate setup, content approvals, and performance tracking.

Why brands hire agencies:

• Skip the learning curve and launch faster

• Avoid common setup and compliance mistakes

• Access proven creators and affiliate networks

• Launch Spark Ads the right way without wasting budget

• Get clear reporting and weekly optimisation from day one

How to Launch Your Brand on TikTok Shop (With or Without an Agency)

Step 1: Register Your Seller Account

Go to TikTok Seller Center and register your business. You’ll need your company number, banking info, and core product details. Agencies can guide or handle this step for you.

Step 2: Upload Your Products

List your hero SKUs with strong images, usage videos, and SEO-friendly descriptions. Agencies often provide listing templates or optimise this on your behalf.

Step 3: Stay Compliant

TikTok is strict, especially with beauty, wellness, or supplements. An experienced agency knows what gets flagged and how to pre-approve content or listings before issues arise.

Step 4: Post Organic Content

Start with 5 to 10 native videos tagging products. This builds trust and performance history. Content can be done in-house or via creators. Your agency should advise on both.

Step 5: Recruit the Right Affiliates

Finding creators who sell is a full-time job. Agencies already have:

• Outreach systems

• Shortlisted creators

• Performance benchmarks

Whether you’re offering commission only, a flat fee, or a mix, the right structure depends on your shop readiness and content support.

Step 6: Boost Winning Content with Spark Ads

Spark Ads amplify existing content, making it feel native while scaling reach. Agencies manage this process to avoid wasted spend and focus on GMV-driving creatives.

Step 7: Track Performance and Iterate

TikTok Seller Center gives you basic stats, but without the right setup you’ll miss insights. Agencies provide weekly reporting and fast feedback loops to test offers, bundles, creators, and ads.

Frequently Asked Questions

Can’t I just do this in-house?

Yes, but expect a longer launch timeline, potential compliance issues, and slower ROI. An agency helps you launch right the first time.

Is TikTok Shop only for small brands?

No. Established brands have a huge advantage if they bring their existing operations and assets to TikTok with a clear, creator-first approach.

How much does an agency charge?

Agencies typically offer one of three models:

• Flat monthly fee

• Commission only (based on GMV)

• Hybrid (base fee plus performance bonus)
  Choose what fits your budget, content needs, and internal capacity.

TL;DR: Want to Launch on TikTok Shop Without the Headache?

• TikTok Shop is a major growth opportunity for D2C brands

• Getting it right takes more than just uploading products

• Agencies speed up the process, reduce mistakes, and drive performance

• Pricing varies by model: flat fee, commission, or a mix

• Strong listings, native content, and smart creator partnerships are key

Want to Launch TikTok Shop Without Wasting Time?

We help D2C brands go live, get creator content rolling, and start selling in weeks, not months. From shop setup to Spark Ads, influencer outreach to campaign tracking, we handle it all.

Let’s talk about how we can launch your TikTok Shop the right way.