Breakout Social

Are You a Food or Beverage Brand Looking to Work with a TikTok Marketing Agency?

TikTok has the power to amplify brands and take content viral like nothing else, so why risk missing out? If you’re in the F&B space and have seen startups become the next big thing and are ready to do the same, we’re ready to talk you through everything you need to know. 

Let’s dive right in and start with why TikTok is the one channel you need to be on in 2025 and beyond.

Why TikTok is a major growth channel for food and beverage brands

Take a highly engaged audience, add in plenty of visually appealing content, and then include the potential for real-time customer interactions and you see the whole picture. TikTok has become the perfect place for your brand to reach out by sharing new recipes, hacks, tips, and influencer reviews. 

The rise of food and drink trends on TikTok

Take a look at hashtags like “FoodTok” and “DrinkTok” and you’ll see that F&B brands most certainly have a space of their own on TikTok. Explore the latest trends within each hashtag and you’ll see things like: 

• Butter Boards: A world of elaborate spreads and unexpected pairings
• Elevated Mocktails: A new trend that’s breathing life into the mocktail scene 
• Air Fryer Reinventions: TikTokers are showing off their air fryer skills with pride 

How social entertainment drives real purchase behaviour

TikTok is the primary form of entertainment for millions of us, and it’s not hard to see why. A combination of content that catches the eye split between user-generated videos and influencer tie-ins is what’s really making the difference right now. Putting the two together will build trust in your brand and start to drive real purchase behaviour. Ideal when you want to be able to start driving buying decisions by popping up at just the right time. 

What a TikTok marketing agency actually does for your brand

A TikTok marketing agency will take care of 4 key things so that you can focus on what you do best: 

• Strategy and Planning: Take the guesswork out of your content calendar with an experienced team who will handle it all for you 

• Content Creation and Execution: Add that all-important finishing touch to your content and take it from ‘good enough’ to instantly viral 
• Performance Optimisation: Creativity is great, but it needs to be data-driven if you’re really going to hit the sales targets you’ve set yourself 

• TikTok Shop Integration: The easier it is for a follower to make an impulse buy, the more sales you’re going to get from each new post 

More than just content—strategy, paid ads, and creator management

Connecting with a TikTok marketing agency is about taking a comprehensive approach that moves you far beyond simply posting great content. Here are 3 ways that we can help from the moment you get in touch: 

• Strategy: Keeping everything fresh, purposeful, and useful is what the right strategy is all about when it’s time to grow your brand 
• Paid Ads: Organic reach will only take you so far — a smart agency knows when to amplify in just the right way 
• Creator Management: New ideas, influencer partnerships, and crossover content all make a difference when you want to keep your brand alive 

How a TikTok marketing agency turns awareness into revenue

Ask any TikTok marketing agency how to monetise the initial impact they create and they’re going to point you towards a shortlist of options just like this: 

• In-Feed Ads: The perfect way to build brand awareness so much faster 
• Top View Ads: A proven way to drive engagement with your audience 
• Hashtag Challenges: A great way to turn your followers into your free marketing team 

Signs you’re ready to work with a TikTok marketing agency

Hiring a TikTok marketing agency is something anyone can do, but it’s figuring out the perfect time to do it that will make all the difference. If you tick these boxes, we should talk: 

 

• You Want Direction: The problem with social media is that you need to constantly reinvent elements of your content to stay fresh — we do that every day 
• You Want Influencer Partnerships: Getting your brand out there becomes so much easier when you have a trusted name and face by your side 
• You Want to Benefit From Trends: Missing out on a viral trend is like turning your back on free brand amplification — we make sure it never happens 

Common pain points that signal it’s time to outsource

Feel like you just can’t keep up no matter how hard you try? If you can relate to any of these points below we need to talk about your marketing: 

• Not Enough Time: A 10-second TikTok video can take half a day to fine-tune, and that could be half a day you simply don’t have 
• Struggling to Hire: If you can’t get the right talent through the door, why not outsource it and save yourself the stress? 
• Ideas Drying Up: Even if you have the talent and the time, it’s no good to you if the ideas just don’t come quickly enough 

What you’ll need to get the most from the partnership

Partnering with a TikTok marketing agency is all about making sure that you’re open to new ideas and prepared to invest fully in the process. Here’s what we recommend: 

• Be Flexible: Sometimes a subtle new approach is all it takes to move the needle in a massive way 
• Be Data-Driven: Removing the guesswork really does work when you want to grow and scale without delay 
• Be Creative: Sharing a new idea, no matter what you think about it, is a great way to get things moving 

How to choose the right TikTok marketing agency for your F&B brand

The right agency for your brand needs to be able to provide you with clear explanations of these 3 key things the moment you get in touch: 

• Services: Find an agency that offers a comprehensive range of services that you can tailor to your needs 
• Prices: You need to know what you’re getting for your investment so that you can judge the value of the offer 
• Portfolio: A track record and a creative streak that speaks for itself goes without saying in this line of business 

Red flags to avoid and questions to ask

Here are the TikTok marketing agency red flags you need to be sure to look out for: 

• No Reviews: You need to see what their previous customers think of them 
• No Portfolio: You need to see previous work so you can judge the quality 
• No Clarity: You need to get clear answers and a clear direction when you connect 

What makes a food and beverage campaign succeed on TikTok

Your campaign needs to be engaging and relatable so that your audience trusts you. Here’s what we need to build it on: 

• Authenticity: Stay true to your core brand and build trust every day 
• Aesthetics: Stand out with beautiful imagery that always catches the eye 
• Entertainment: Create content people like to watch and love to share 
• Timing: Pop up at exactly the right time and never look back 

Ready to grow with a TikTok marketing agency?

When you’re ready to connect with a TikTok marketing agency that will take you to exciting new heights, we’re always right here. Check out our website and measure up against the key things to look for that we’ve outlined above. 

Let’s talk about your product, your audience, and your potential

Time to get to the next level? Connect now and we’ll get to know your product as if it were our own. Once we’re up to speed, you’ll be taking your brand in an exciting new direction before you know it. Ready when you are!